Two key ways to record your product demo video.In the sections that follow, we’ll go over the key stages of the creation of your product demo video. Do they walk you through product features and ways it will improve your food preparation? No. In it, they try to blend random products in the Blendtec blenders. Product videos can take many shapes by focusing on telling a story, entertaining, introducing the team behind it, and much more.Ī great example of a product video that isn’t a demo video is the Will it blend? video series from Blendtec. Keep in mind that not all product videos are demo videos. After they’ve named their problem and learned about possible solutions, they need proof and reassurance about the purchase decision they’re making. This type of videos plays a massive role in the customer journey. The best product demo videos acknowledge their audience’s key challenges and literally walk them through the product to paint the picture of a solution. Over 50% of internet users look for videos related to a product or service before visiting a store. Product demo videos are highly practical, but also inspiring, and they show your viewers how their life or work can be improved. They aren’t just guidance on how to use your product.
There are many ways you can feature your product(s) in a video-so what makes a product demonstration video special?Ī product demo video is a unique piece of content that aims to introduce your potential customers to the feeling and outcome of owning and using your product. If you’re unsure about the resources and skills you need to create this type of videos, this guide is here to help! Why focus on product demo videos? Otherwise, you’re taking the risk of losing a potential customer to a competitor that invested in product demo video. With over 50% of internet users looking for videos related to a product or service before visiting a store, demonstrating a product through video is a must. By the time someone wants to watch your product demo video, they are already hooked on the idea of buying from you.
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